Make Up Innovative App Presentation Video Like Google Gestures App Did

By on December 25, 2014

Product in the App Presentation Video

Google Gesture from Berghs School of Communication on Vimeo. The video promo is an advertisement for Google Gestures app, which functions to turn sign language into speech and improve communication between the hearing/speech impaired who would normally use sign language, and those who are not. (Google Gestures is a fictional app conceived for the purpose of the best app promo video example)

Description of the Google Gestures App Presentation Video

The video presentation begins with the word “gestures” spoken as a voice-over and subtitled. There follows a definition of gesture and an explanation of gestures being used to enhance the spoken word, also as a voice-over and with subtitles. From the videos start through the definition/explanation a series of video shots show people from different places/cultures using gestures while speaking. Music plays in the background. The video transitions to a girl using sign language to explain that for the deaf, gestures are essential to communicate. The sub-titles remain, but sign language replaces speech and the volume and tempo of music increases. Google is introduced as the one to tackle the problem resulting in Google Gestures, an app that converts sign language to speech. There is a technical explanation and demonstration. From the point that Google is introduced, voice-over narration resumes and the music becomes slightly louder and faster still until the end when it tapers off.

Positives and Negatives of the App Presentation Video

The app presentation video is good, and makes great use of aural techniques. Some of the positives are:

  • Clever introduction of the apps name as the first word in the video, before viewers are aware there even is an app
  • The impression of global concern and involvement with just a few seconds of video
  • Voice-over provided a clear narration. The absence of voice over when initially discussing problems encountered by the hearing impaired, and its return with the introduction of Google highlighted the problem, and the fact that Google has a solution.
  • Music soundtrack used subtle increases in tempo and volume at the appropriate points to help elicit an emotional response.
  • The combination of voice-over and music was used to play emotions as well or better than the musician in the soundtrack played the violin. You are almost tempted to jump up and shout “go get em Google.”

The only negative in the presentation was occasional difficulty viewing very brief portions of the sub-titles against the white background. This is nitpicking and with how well the rest of the video worked, one is tempted to believe this was intentional in helping highlight the difficulty encountered by the hearing impaired.

The app demo is no doubt a success. Anyone with a hearing impaired family member or friend would be affected. It is also a win for Google as a whole.

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