Google Gesture from Berghs School of Communication on Vimeo. The video promo is an advertisement for Google Gestures app, which functions to turn sign language into speech and improve communication between the hearing/speech impaired who would normally use sign language, and those who are not. (Google Gestures is a fictional app conceived for the purpose of the best app promo video example)
The video presentation begins with the word “gestures” spoken as a voice-over and subtitled. There follows a definition of gesture and an explanation of gestures being used to enhance the spoken word, also as a voice-over and with subtitles. From the videos start through the definition/explanation a series of video shots show people from different places/cultures using gestures while speaking. Music plays in the background. The video transitions to a girl using sign language to explain that for the deaf, gestures are essential to communicate. The sub-titles remain, but sign language replaces speech and the volume and tempo of music increases. Google is introduced as the one to tackle the problem resulting in Google Gestures, an app that converts sign language to speech. There is a technical explanation and demonstration. From the point that Google is introduced, voice-over narration resumes and the music becomes slightly louder and faster still until the end when it tapers off.
The app presentation video is good, and makes great use of aural techniques. Some of the positives are:
The only negative in the presentation was occasional difficulty viewing very brief portions of the sub-titles against the white background. This is nitpicking and with how well the rest of the video worked, one is tempted to believe this was intentional in helping highlight the difficulty encountered by the hearing impaired.
The app demo is no doubt a success. Anyone with a hearing impaired family member or friend would be affected. It is also a win for Google as a whole.