The Fan Danz promo is a simple animated video. App features and reasons for using the app appear as text occasionally throughout the video. There is no spoken dialogue. Peppy foot tapping music plays during the entire video. The video opens with an animated figure holding a smart phone with earphones. The figure springs into a dance and “Fan Danz” appears in large letters on the screen and “Let’s dance with Fan Danz” in smaller letters underneath. The viewer is informed who needs Fan Danz (people whose feet move when they hear a great hit) and why (Because with Fan Danz anyplace can be your dance floor). Animated figure are depicted dancing in different places including in the bathroom, and some benefits mentioned, like dance your own style and choose your own music. Animated figures continue to dance as various features pop up. The video ends with an animated figure again in the bathroom dancing while seated.
The two words that best describe this animated app promotion video are cute and confusing. To start with, some of it’s better points will be looked at:
Although the video is watchable and even amusing at points there is a good chance some viewers will be left somewhat confused on some things including:
As far as targeting an audience, the Fan Danz animated promo video will probably work. But it felt a little short when it comes to letting viewers know about the demo app itself or what it does exactly.