Guide to Creating an App Video

By on August 30, 2016

Want to learn how to create a demo video for an app? Read on as below we list a step by step guide to creating an app video.

1. Determine Your Target Viewer

Target ViewerA wide range of apps is created on a daily basis but every app has a specific target user base. Therefore, the video for the app has to target your potential user. Otherwise, there is no point in actually creating a demo. For this, you need to determine who would benefit the most from your app and write the script based on what you feel would attract your target audience to your app. You may search for some app directories to publish your video.

2. Write the Script

Script WritingThe second step is perhaps the most important of all. The script is the blueprint based on which the entire video will be created. Now, before you start writing, it is important to determine the type of app video you want to make. For one, you can opt for an animated video with a voiceover, or you can go live action as well with actors. Regardless, the script has to be written according to the format and based on your target audience’s needs and expectations. The script should highlight how the app will solve a problem your target viewers’ face and why they will benefit from it. Oh, and do add a call to action.

3. Create the Audio

Audio CreationYour app video will need some background music. It is a good idea to have a professional work on that for you to enhance the quality of the video. More important than the video is the voice-over or narration. You can do it yourself, or hire a professional for this as well. Make sure the tone of the voice-over matches what is happening on the screen and will sync well.

4. Determine the Format


Determine the FormatWhen it comes to demo videos, it is important that they are not too heavy. You don’t want visitors to your site feeling frustrated because the video takes too long to load or it slows down the website on which you have hosted it. Therefore, determining the correct size and format for the video is extremely important. The video should be of a high resolution but at the same time not too heavy so that it loads instantly and doesn’t impact the user experience negatively. You may check other app promo video secrets to make your video better.

5. Edit It


Edit App Demo VideoLast, but not the least, you have to edit the video. Keep in mind, editing involves not only cutting the bits out which you don’t want in the video but at the same time, adding any effects and visuals which you feel would enhance the impact of the video. Therefore, it is best to have a professional do the job for you so that the final version of the video is ready to upload and your visitors would be impressed once they set their eyes on it. Just to be on the safe side, view the video a number of times before you agree to the final cut.

These are 5 fairly simple steps you can follow to create an app video. To make things easier, hire experienced professionals who have been in the industry for some time now. They will take the burden off your shoulders and make sure that you don’t face any hassle or inconvenience at all.

You can start creating your app videos with us right now!

Posted in: App Video Tips

Karoline is a creative mobile apps bloggers who keeps an eye at the latest trends in the apps industry. Karoline is eager to share her findings with our readers and answer all questions.