The video advertisement for the iPlanner app has no dialogue. A nice cheery tune plays throughout the video. It begins with an image of an iPad with the words iPlanner for iPad printed on its screen. The majority of the rest of the video is different shots of an iPad. Each shot/image has one of the features of the iPlanner written next to it, with the feature listed being displayed on the iPad shown in the image. Many of the images also have a simple graphic that can be associated with the feature depicted. For example the password mode feature has an image of a chain, and event reminders has an image of a party hat and balloon. The background changes color for each image, and is color coordinated with the iPad image displayed. The end of the video shows an image of a day-planner with iPlanner written on the cover. Underneath the image the words “Now available from the Apple App store” are displayed.
There are plenty of positives in the iPlanner app promotion video. Some of the points that work well include:
There are no negatives that stand out as such in the app demo video.
This promo video app has a certain charm to it. It is well polished and visually appealing and provides information on the product in a clear manner. The polished feel it has appears to be aimed at the type of individual who will make good use of an app for organizing their life in an orderly fashion. It is busy enough to hold people interest but there isn’t so much going on that it is difficult to follow.