Full Mobile App Promotion Checklist

By on July 12, 2016

Develop a Strategy for Your Mobile App Promotion

You have created the perfect app that is going to be of huge benefit to all who use it. All that is left is to upload it to the app store and count the profits. Unfortunately it doesn’t work quite that way. The number of mobile apps vying for attention is probably in the millions. You will need to approach marketing your app fairly aggressively, have a good strategy if you want to get your app noticed and check many app promo video templates. It may involve as much or more work as you put into the actual creation of the app. However even with all the competition out there you can still promote your app successfully.

Checklist for Marketing a Mobile App

Having a successful app is almost as much about marketing as it is about the actual application. Obviously an app must do its job well and fulfill a necessary purpose but even if it is exceptional it still must get noticed. Here is a checklist with 10 promotion methods you can incorporate into your app marketing strategy:

mobile app promotionCreate a Landing Page: Having a web presence is critical to the launch of your mobile app. Chances are you already have a website but you should build a landing page specifically for your new app. Don’t wait until your app is ready to launch. Have it ready in advance and countdown the time until the launch date to build anticipation in visitors. Make sure the landing page presents the app in the best possible way. If you haven’t built a landing page before and you use WordPress, this article, “How to Create a Landing Page in WordPress”, found at this address will provide some helpful information

“Companies see a 55% increase in leads when increasing their number of landing pages from 10 to 15.”

marketing your appTalk about your app on your social networks: Use your social media network to promote your new app. You don’t have to give it the hard sell. Just let your followers and people you interact with know it’s coming and the benefits it offers. Social media is a great way to let people know about your app and to get some feedback. It is also good for increasing brand recognition and helping to establish yourself as an authority in your niche. Social media is an important promotional channel for your business.

“Facebook is considered by 52% of marketers to be the most important social network they use to grow and market their business.”

marketing a mobile appCreate an app teaser video: A good teaser video can really create some anticipation for the launch of your new app. Link the teaser video to your landing page to generate further interest. Make sure you upload it to YouTube, DailyMotion and Vimeo to get it seen by more people. If you are unsure how to make a teaser video AppVideos at is one of many sites for getting help with creating a teaser video for your app.

“Using videos on landing pages can increase conversions by 86%.”

mobile app promotionApp store optimization: The two big players when it comes to app stores are Google Play and Apples App Store. Both rank apps in search results based on a number of different factors including the application title, a good description using keywords, quality screenshots, ratings and number of downloads among other things. App Store Optimization (ASO) is essential if you want your app to get seen in either of these app stores. To determine what keywords will be competitive visit SearchMan.com and improve the odds of your app being seen.

“63% of app customers using iOS and 58% of Android users report browsing in the app store to discover new apps.”

marketing your appConsider Alternative App Stores: In this case counting only on Google Play and Apples App Store would be a big mistake. There are many other app stores online where you can upload your apps and games. For example, here are two other app stores but there are many others as well:

“According to One Platform Foundation, if an app is submitted on other relatively less popular stores, it will increase the expected downloads 200% more compared to Google Play.”

marketing a mobile appSubmit your app to editors: There are numerous sites that launch monthly and weekly editions of new app listings. Contact those that are appropriate for your app and fill them in on what you have. Be prepared to provide the information they are most likely to request. Generally that will include the name of your app, a description, app URLs and screen shots and maybe more. Some sites want paid listings in which case inquire about success rates and price before committing. Here are a couple of free review sites to get you started:

“88% of Consumers Say They Trust Online Reviews As Much As Personal Recommendations.”

mobile app promotionEmail Marketing is alive and kicking: Be sure to include email in your marketing strategy. Some consider it outdated but it can still be very effective. If you have an email list let them know. Contact journalists, bloggers, customers and your cousin Joe in Alaska. If you aren’t sure how to promote your app effectively via email, Email Studio from Marketing Cloud is among those who specialize in it.

“People who buy products marketed through email spend 138% more than people that do not receive email offers.”

marketing your appApply for Awards: There are plenty of awards and contests for app developers. Not only is winning an award good for marketing your app; it often comes with a nice prize. Increase the number of app downloads you get, pick up some recognition and perhaps some cash as well. You can’t beat that with a stick. Two sites to apply for awards are:

“On average consumers are spending 37 hours a month on mobile apps.”

marketing a mobile appPost on Pinterest: Pinterest is a social network in which users are able to share and discover through pinning images and videos on their own boards and on others’ boards. They have a feature known as AppPin that allows people to download iOS apps directly from Pinterest. known as App Pin. Use blog images, infographics and other visual content from your app to create content on your Pinterest board.

“75% of Pinterest traffic comes from mobile apps.”

mobile app promotionBe Prepared for Press: Assemble everything a journalist would need to do a story on your app. Contacting journalists doesn’t guarantee they will write about you but you never know when they may need to fill some space. A good press release may help your case. Have a press kit and press release ready if needed. This article from Mequoda lists some of the best paid and free press release sites

“In the U.S. 80 million people get their news online every day”

Incorporating these methods into your mobile app demo video production strategy will greatly increase the number of potential users for your new application.

Contact us today for a custom quote for your mobile app video production!